Hacked accounts, impersonation and AI-generated content can damage an athlete's reputation before anyone confirms what actually happened. Founder Veronica Rozenfeld's article in Football Legal #24 examines why football's legal framework isn't ready — and what protection should look like.

AI is now outpacing traditional search engines as the first point of reference for anyone researching an athlete. Which means the narrative being constructed about your client — or about you — may have little connection to reality. This guide maps the risk and sets out what governance structures need to be in place.

Our Founder's analysis of how clubs from smaller UEFA markets handle reputation governance during European competition - examining Kairat Almaty and Pafos FC as cases from the 2025–26 Champions League. Published on GeoSport, Professor Simon Chadwick's platform on the geopolitical economy of sport.

A scenario analysis examining the governance gap between ESG commitments and reputational reality in elite sport — for clubs, commercial partners, and athletes.

How moral clauses function in modern sports contracts — and why reputational risk now moves faster than contractual remedies can respond. Includes AI-generated content and deepfake scenarios.

Sporting breakthroughs are often treated as moments of achievement. Yet for many clubs, accelerated visibility marks the beginning of structural exposure. This guide examines how rapid success reshapes identity, stakeholder alignment, and city representation — and why governance must precede commercial acceleration.

Where does misalignment really start? Narrative drift, value misalignment, and tone inconsistency — the three gaps that weaken sponsorship partnerships before they break.

The most common mistakes athletes make online — emotional posting, wrong crisis timing, sponsor mismatch — and what to do instead.

How the Act reshapes naming rights negotiations, brand partnerships, and commercial deal cycles — and what clubs and sponsors need to prepare for.