Digital Identity and Player Protection: The Reputation Risk Football Isn't Ready For

Hacked accounts, impersonation and AI-generated content have made it remarkably easy to put words in an athlete's mouth — and the consequences arrive fast. Sponsors pause deals, clubs open proceedings, and reputational damage sets in long before anyone establishes whether the player said anything at all.

In the latest issue of Football Legal (#24), our Founder Veronica Rozenfeld examines this growing gap between how quickly digital harm spreads and how slowly the law responds. The article looks at FIFA's disciplinary framework and four national jurisdictions, and argues that the real answer is not better litigation after the fact — it is governance built before the crisis.

Read the full article in Football Legal #24.