social media monitoring & threat intelligence
We monitor the digital environment around athletes, clubs and sports organisations to identify emerging reputational threats, unusual activity and developing narratives — helping address potential risks before they escalate.
A narrative that is not identified early can become significantly harder to contain once it has gained traction online.
We have seen cases where failures to identify the early stages of an online attack contributed to prolonged reputational damage, litigation and the persistence of false allegations across search, social platforms and emerging AI-generated results — even after the underlying claims had been successfully challenged.
Our areas of expertise
Early Threat Detection & Narrative Escalation
Monitoring for early indications of targeted online attacks, coordinated activity, emerging allegations and shifts in narrative, with a focus on identifying developments before they gain wider traction.
Digital Attack & ManipulationIdentifying impersonation, fake accounts, manipulated material, coordinated amplification and emerging AI-generated or altered content capable of creating or reinforcing a misleading narrative.
AI & Search VisibilityAssessing how developing narratives are being reflected in search results, AI-generated responses and other discovery environments, particularly where inaccurate or harmful material begins to become persistent.
Continuous MonitoringOngoing monitoring of selected digital and media environments, providing early visibility of emerging issues and developments requiring attention.
Monitoring can be provided on an ongoing basis or around specific periods of heightened exposure, including but not limited to transfers, major sports events, investigations and significant announcements.
