Pre-publication & communications risk
A public statement can resolve uncertainty, clarify a position or create an entirely new problem.
We provide reputational and digital risk assessment before sensitive communications are released. We consider how a proposed statement may be understood by different audiences, how it interacts with the existing digital environment and what unintended exposure may arise once it enters the public domain.
In high-profile sport, communications rarely exist in isolation.
A statement may be read alongside previous interviews, social media activity, media reports, allegations, legal developments or comments from other parties. A carefully worded sentence can be interpreted very differently once placed within that wider context.
We help clients identify where a proposed communication may create unnecessary reputational exposure, invite a particular interpretation or become difficult to reconcile with the broader position being taken.
This is particularly relevant where communications concern disputes, allegations, transfers, disciplinary matters, sensitive commercial announcements or periods of heightened public attention.
Our Areas of Expertise
Reputational Review
Assessing how proposed communications may be interpreted across relevant audiences and in the context of the existing public and digital environment.
Message & Narrative RiskIdentifying wording, framing or emphasis that may unintentionally create a particular narrative, invite adverse interpretation or create exposure beyond the intended message.
Statement & Publication ReviewReviewing press releases, official statements, social media posts, interviews, video communications and other public-facing material before publication.
Timing & SequencingConsidering when and how information should be released, particularly where several announcements, stakeholders or competing narratives are involved.