Equinox

About

Equinox Sports Solutions is a London-based strategic advisory shaping the future of sport through insight, structure, and communication. We work with clubs, agencies, and private investors to design strategies that elevate brands, strengthen partnerships, and turn ambition into long-term value.

Strategy × Legal Awareness × Storytelling

Our work sits at the intersection of brand strategy, legal awareness, and commercial storytelling. We translate complex goals into clear direction — from how athletes present themselves to how clubs communicate with investors and communities. A bridge between the creative and the corporate sides of sport, helping clients speak a language understood by both.

We believe that reputation is managed best before the crisis begins. While others repair the aftermath, we design systems that prevent it.

Services

Brand & Identity

  • Positioning and narrative for clubs, athletes, and ventures
  • Naming, taglines, tone of voice
  • Identity audits, visual systems, brand guidelines
  • Athlete image kits & media toolkits
  • “First‑90‑Days” clarity decks & alignment plans

Partnerships & Commercial

  • Inventory & rights mapping, value frameworks
  • Brand‑fit screening & reputational diligence notes
  • Partnership & investor decks, activation outlines
  • Partner onboarding packs & comms playbooks
  • Measurement baselines & renewal diagnostics

Reputation & Communications

  • Messaging architecture & announcement plans
  • Press notes, Q&A briefs, stakeholder memos
  • Investor & community communications
  • Reputational risk awareness & scenario mapping
  • Crisis‑readiness diagnostics & holding lines

Governance & Integrity

  • Codes of conduct, safeguarding notes
  • Inclusion & behaviour standards
  • Partner & supplier ethics briefings
  • Risk registers for campaigns & collaborations
  • Policy summaries for internal communication

Athlete Brand Programs

  • Personal positioning & story themes
  • Sponsorship readiness: assets, profiles, media kits
  • Social presence frameworks: formats, frequency, prompts
  • Sponsor‑alignment guardrails & approval flow
  • Event comms packs (pre/post‑match notes)

Let's discuss your ideas!

Send us an email

Contact

[email protected]

Address

86–90 Paul Street
London, United Kingdom
EC2A 4NE